Product Discovery
Our product discovery sprints help your business reduce uncertainty, validate new ideas, and get valuable insights to build loveable technology. Product discovery leads to better decisions. Better decisions save money.
Key Capabilities
Market Analysis
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UX Research
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User Interviews
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Rapid Prototyping
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Human Centred Design
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User Testing
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MVP Scoping
Benefits of a Discovery Phase
Validate Ideas
Leverage the discovery process to prevent costly oversights, aligning your product roadmap with user pain points and business goals.
Understand Users
Streamline your product development process with the right product strategy, defining an MVP (minimum viable product) that focuses on real value and user feedback.
Define MVP Solution
Deepen user understanding of what's most important and build the right product. Our product management prioritises resonating with your target audience from day one.
Prevent Costly Mistakes
Utilise product discovery to ensure you validate assumptions and build the most important features first, based on real user needs.
Our Product Discovery Process
Research & Discovery
Our dedicated discovery team delves into market trends, user needs, and competitor analysis, formulating strategies to craft superior, resonating, and unique products.
Other Activities
User Research
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Journey Maps
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User Stories
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Customer Feedback
Prototype Design
Using a design-thinking approach, we transform feedback and insights into tangible, validated prototypes, ensuring they are user-centric and compelling.
Other Activities
Solution Mapping
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Visual Research
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Customer Interviews
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Solution Sketching
Validation
By validating prototypes, we understand user preferences and gain insights for feature enhancement in your existing product backlog.
Other Activities
Real User Validation
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Usability Testing
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Product Iteration
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MVP Definition
MVP Strategy
Pinpointing core features for an MVP, we align with user needs and provide immediate viability and value while planning for future enhancements.
Other Activities
Feasibility
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Feature Prioritisation
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Agile
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Product Roadmap Creation
Our Approach
Choosing Edition as your strategic partner ensures a cohesive product discovery process that aligns with your vision for success. We're not an ordinary digital agency; we're a collaborative venture studio, infusing our extensive product management and development process experience to accelerate your product delivery goals. Our dedication lies in achieving real value, ensuring resources are channelled rightly, fostering successful product outcomes without excess.
Our engagement model is tailored, reflecting your internal skillset, business goals, project timelines and budget. By leveraging best practices and insights gathered from a multitude of partnerships with other technology startups and product teams, we ensure world-class support, earning us our place at the top of the product strategy domain.
Why work with us
FAQs
Want to validate a new business opportunity? Let’s talk
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