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Services  —

Design Systems

We design, build, and scale bespoke design systems tailored to the unique needs of your technology venture. From comprehensive component libraries, style guides, and pattern libraries to documentation - we provide highly considered solutions for scalable growth.

Key Capabilities

Design Principles

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Pattern Libraries

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Material Design

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Style Guides

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UX Design

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UI Kits

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Figma Component Libraries

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Atomic Design

Benefits of a Design System

Consistency

Solidify your brand's integrity by utilising a design system that guarantees uniformity across all UI design touchpoints. From mobile applications to marketing websites, convey a consistent brand with reusable components, amplifying user trust.

Faster Development

Empower your product teams to hit the ground running with predefined design elements and standards. Streamline development workflows using design tools, reduce redundancy with reusable components, and bring your digital products to life swiftly.

Efficiency

Maximise the return on your product design efforts. With a single source of truth, avoid common design problems, make efficient design decisions, and ensure impactful, purpose-driven choices are made at pace.

Scalability

Design and build for the future, not just the present. A design system ensures your digital products can evolve faster and adapt to new challenges, without compromising the integrity of user experiences.

Improved UX

A harmonious design speaks directly to the user, making interactions intuitive and memorable. Good design systems elevate user experiences by ensuring every touchpoint is thoughtful yet consistent.

Maintenance

A structured design system simplifies updates and iterations, ensuring that code snippets and changes are easily integrated, keeping your digital presence and digital experiences fresh and up-to-date.

Key Design System Capabilities

Design Principles

Foundational design principles ensure every interaction and UX decision aligns with your brand's core values, enabling tailored, resonant user experiences from MVP to mature product.

Material Design
Ensures interactions that foster early user adoption and loyalty.
Atomic Design
Robust and adaptive UI that provides a scalable and cohesive user experience.
Interaction Design
Creating sustained user engagement through every product adaptation.
UX Design
Aligning present needs and future engagements with brand values.

Other Activities

UI Prototyping

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Component Library

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Design Audit

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Accessibility Compliance

Style Guide

Crafting a unique digital footprint, our meticulous style guides ensure your brand’s voice remains undeviating and distinctive across every platform.

Colour
Strategic colour palettes to elevate brand perception and consistency.
Typography
Communicate your brand’s character, ensuring readability and cohesiveness.
Iconography
Intuitive and aesthetically aligned with your brand’s identity.
Brand Voice
Maintain a steady brand voice by adhering to visual principles and guidelines.

Other Activities

Brand Identity

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Visual Design

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Product Design

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Iconography

Pattern Library (UI Kit)

Accelerating product design and ensuring aesthetic and functional consistency across all interfaces, providing rapid, reusable design solutions.

Reusable Components
Centrally housing crafted UI elements and design patterns for product coherence.
Efficient Design
Quick, dependable design elements for consistent, high-quality components.
Supporting Product Teams
A solid, flexible foundation of elements and patterns for product development.
Consistent UI
Uniformity across UI, fortifying brand identity and user experience.

Other Activities

Design Patterns

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Visual Consistency

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Design Tokens

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App Design

Component Library

Optimise your product design and development processes, ensuring consistent, adaptable, and scalable UI components.

Single Source of Truth
Uniform, meticulously crafted UI components, enhancing brand and UX.
Developer-Friendly
Enhanced workflow with components designed for seamless integration.
Scalable Components
Adapt and scale without sacrificing design consistency or functionality.
Adaptable UI
Tailor UI/UX elements to your brand while maintaining usability.

Other Activities

Wireframes

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Journey Mapping

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Web Design

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App Design

Documentation

Simplify your journey from design to development with clear, easy-to-follow documentation, crafted specifically for your team.

Transparent Guidelines
Clear, direct design guidelines, eradicating any guesswork for consistent UI.
Design Context
Deliver context behind designs, creating coherence in your products.
Best Use Cases
Encourages innovation and standardised practices within your design ecosystem.
Align Design & Development
Shared language between designers and developers for aligned product deliverables.

Other Activities

Design Workshops

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Team Alignment

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Consistency Audits

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Solution Mapping

Design System Use Cases

Digital Products

Using a design system accelerates the digital product journey. It offers product designers a unified design language, facilitates swift development iterations, and ensures a consistent and delightful user experience throughout.

Websites

Maintaining a website with a design system means guaranteed uniformity, efficient updates, and an refined user experience. It ensures every customer interaction is consistent, intuitive, and on-brand.

Brands

Elevate brand credibility and loyalty by ensuring every digital touchpoint, from marketing campaigns to landing pages, aligns seamlessly with your brand's core values by integrating a well thought out design system.

FAQs

What is a design system?
Think of a design system as the DNA of your brand’s digital presence. It's a cohesive collection of design guidelines, patterns, and principles that serve as a blueprint for creating consistent and captivating user experiences. It goes beyond colours and typography—it's the roadmap for how your brand feels and functions across all digital touchpoints.
What are the benefits of a design system?
A design system is more than a toolkit—it’s a strategic asset. Streamlining design decisions accelerates product development, fosters seamless collaboration across teams, ensures brand consistency, and offers users an intuitive and memorable experience with your brand. It's like having a north star for your brand’s digital journey.
Does my company need a design system?
If you're looking to elevate your brand's digital experience, ensure consistency across platforms, or streamline collaboration between teams, the answer is yes. Whether you're launching a new product or scaling an existing one, a tailored design system can be the game-changer, setting the stage for growth and innovation.
What are the key components of a design system?
It's the combination of vision and detail. At its core, a design system encompasses guiding design principles, a meticulous style guide, a versatile pattern library (or UI kit), a ready-to-deploy component library, and crystal-clear documentation. It’s the holistic toolkit that marries aesthetics with functionality, ensuring every interaction resonates with the voice of your brand.
What’s the difference between a design system and a component library?
A component library, an integral part of the design system, is a curated set of reusable UI elements, pre-coded for swift deployment. In contrast, a design system is an overarching umbrella, encapsulating design rationale, visual standards, interactions, voice, tone, and strategy. While a component library offers the building blocks, the design system provides the vision and narrative for how those blocks come together.

Considering a Design System for your company? Let’s talk

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