Trinity  —

Revolutionising B2B sales insights app optimisation


Trinity is a sales insights and training platform that helps sales teams remove the guesswork and close more deals. By harnessing the power of customer feedback, the platform delivers concrete insights and highlights areas improvement across all aspects of the sales process.

For over a decade, the company had been had been supporting sales teams around the globe via a more traditional, manual service offering. Realising the opportunity to digitise, Trinity partnered with Edition to take their company to its next evolution.




Brand identity

Digital Product


Discovery & user research

Brand & visual identity

Product strategy & roadmapping

Design of responsive web application

Ongoing feature development

Component library




Companies with a comprehensive sales reflection process have seen up to 50% improvement in their success.


Over the last 12 months, there have been a five fold increase in inquiries related to Win/Loss analysis.

Simple, beautiful, and enjoyable

Our goal was to design a functional, accessible, and trustworthy platform that allowed users to easily and confidently digest sales insights.

While we were mindful to base our designs off extensive research, we also had to keep things simple, beautiful, and enjoyable – setting the foundation for an established business venturing into its digital evolution.

“Edition proved to be not just a great partner for Trinity, but a trusted advisor, helping us realise our vision and deliver the best possible digital product.”

Cian Mclouglin

Founder at Trinity

The simplicity of shape

Trinity’s business model took the time consuming, the expensive, and the complicated, and made it fast, affordable, and easy; this was used for visual inspiration for our overall design approach. It was all about simplicity of shape and form (including typefaces), emotive movement, and a refreshed colour palette balanced against negative space.

Additional brand elements such as the bold three-dimensional shapes help to portray each facet of the brand’s strong persona. Plus, the use of colourful 3-D shapes were designed to embody a physical representation of the abstract insights made whole.

"What struck me most during the project itself was how engaged and proactive the team were, and their willingness to propose different ideas, rather than blindly follow our suggestions."

Cian Mclouglin

Founder at Trinity

Awards & Recognition

Gold in Digital Tools & Utilities

Indigo Design Awards

Silver in Branding

Indigo Design Awards

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