Kernel —

A financial, investment, savings platform

Overview

Kernel is an all-inclusive personal finance platform providing every New Zealander with the same access to the best tools, no matter their financial literacy.

Through a curated range of investment options, Kernel empowers everyday users to safely grow their wealth via a gamification-free platform. Kernel partnered with Edition to support the business with overhauling their white-labelled investor portal, bringing to life a suite of new features, and launching their new brand to market.

Deliverables

Marketing Website
Digital Product

KEY ACTIVITIES

Discovery and user research
Solution architecture
Product strategy and roadmapping
User Testing
Design of responsive web application
Website redesign
Built a design system
Evolution of brand assets for digital

Impact

95%

of users surveyed were “highly satisfied” with the new experience.

$300M+

invested via the Kernel investor portal.

Fastest

awarded the fastest growing fund manager in New Zealand, in 2021.

690%

year-on-year growth between the period 2020 - 2021.

Gamification-free

We endeavoured to create a standardised solution that felt bespoke to an individual's needs, no matter their previous investment experience or understanding.

This involved months of rigorous user testing with a core beta group of 120 existing investors. The end result was a simple, gamification-free investment platform supporting educated investment to foster a wealthier, more financially literate New Zealand.

“We found a very dedicated and talented team who went above and beyond to get us what we needed”

Armin Svoboda

Head of Product at Kernel

A new digital brand

Kernel’s website effectively delivers important information in a simple way to cater to various financial literacy levels.

With its modern, mobile-friendly design, and clear content, it’s now easy to understand what Kernel has to offer. Users can quickly find and navigate through content relevant to their needs, creating a superb browsing experience.