Brand Identities
We help uncover a brand’s unique DNA to create a compelling visual identity that stands out in the digital world and creates lasting bonds with customers.
Overview
Whether you’ve outgrown your current brand identity, or want to launch a new brand to market - we can help.
In today's world, a well-executed idea will struggle to achieve product market fit and thrive without the support of a compelling brand identity - one that communicates what that brand stands for.
A strong digital brand empowers a company to stand out and grab the attention of potential customers. Over time, the benefits of a cohesive brand experience, help to increase customer loyalty and improve the effectiveness of online marketing efforts.
At Edition, we work closely with you to establish a strong brand strategy built on a real understanding of your business and the market it operates within. We then develop a compelling visual identity to bring this all to life.
What we do
Competitor analysis
Brand positioning
Naming
Visual identity
Brand identity
Brand guidelines
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/6659244c8a23c68af36a5e75_edition-brand-identities-feature-image-1.webp)
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/66592464562e3765768b8109_edition-brand-identities-feature-image-2.webp)
Approach
Every technology company is different, with its’ own unique set of requirements. For this reason we first seek to understand your business before tailoring our approach to suit - rather than insisting you follow a strict process.
Trusted by great companies
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/6449fc57c9e2e8b5a08ee8ce_microsoft.png)
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/644733de1e30730ced5cc573_Icehouse.png)
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/6449fc57c9e2e8b5a08ee8ce_microsoft.png)
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/644733de1e30730ced5cc573_Icehouse.png)
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/6674a15deda2865f7fd7ab7d_edition-case-study-tile-orchestra%20(1).webp)
Orchestra — Refreshingly simple equity management.
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/6674a1bd74aba208c313192d_edition-case-study-tile-finbase.webp)