Supercharging donations
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/64387f5ee5f2eef03d9e4685_TaxGift%20Banner.jpg)
Overview
TaxGift is a digital platform that empowers those that donate to re-gift their donation tax credits back to New Zealand charities and schools—boosting their donation by up to 48%—at no cost to the donor.
With a thriving model quickly gaining traction, TaxGift approached us to help reimagine their brand and evolve existing technology, elevating it to a standard reflective of their valuable work.
Industry
Nonprofit
Deliverables
Marketing Website
Brand Identity
Digital Product
KEY ACTIVITIES
Discovery & user research
Brand & visual identity
Product strategy & roadmapping
Web app design & development
Marketing collateral
Website redesign
Impact
100+
Over one hundred charitable organisations and schools have registered with TaxGift.
40,000+
Over forty thousand donors have used TaxGift to gift their donation tax credits.
A loveable, trustworthy brand
With a unique balance of credible professionalism and warm personality, TaxGift’s modernised identity achieves our goal to position the brand as the country's preferred donation platform.
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/6549b2f62b4cbb2d7afc4aed_TaxGift-Logo-Reveal%20(1).gif)
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/6438b1dbf27a36c267770efc_taxgift_3.jpeg)
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![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/6438b1db5ef94c3957e4bfc9_taxgift_8.jpeg)
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![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/6438b1db1de6421b69db49b8_taxgift_10.jpeg)
“We absolutely love the TaxGift rebrand created by Edition. We’ve had such fantastic feedback in the marketplace.”
Hannah Andrews
Founder & CEO, TaxGift
Communicating opportunity
With half of their service offering based in finance, we needed to maintain a sense of authority and trust. However, with the other half rooted in charity and compassion, championing their kind and playful persona was key to adding some disruptive flair.
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/6438b1dc23a08e993c620489_taxgift_111.jpeg)
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/6438b1db3133c7008fae1723_taxgift_12.jpeg)
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/6438b1dbafdca5fc87bf739d_taxgift_13.jpeg)
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/6438b1db834a6093638eebc8_taxgift_14.jpeg)
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/6438b1db5f89abc4793dd9c8_taxgift_15.jpeg)
Optimising onboarding
We reimagined the donor onboarding process with the goal of creating a greater sense of confidence in TaxGift's service offering. While relatively simple in nature, this has helped to significantly improve donor opt-in.
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/6438b1db834a600cd48eebc9_taxgift_16.jpeg)
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/6438b1db1de642cb1bdb49b7_taxgift_17.jpeg)
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/6438b1dbee8243e4d3d0fc1e_taxgift_18.jpeg)
Awards & Recognition
Gold Branding for Social Change
Indigo Design Awards
Gold in Technology Branding
Indigo Design Awards
![](https://cdn.prod.website-files.com/63f4363b3ced906c953ee7bc/66554bb2e725c9d1d951a18b_edition-case-study-tile-kami.webp)