Dosh —
New Zealand’s first truly digital wallet
Overview
Dosh is an award winning mobile wallet and financial services provider and the first of it’s kind in New Zealand. It enables easy and instant payments 24/7, provides users with a Visa debit card and enables personalised sub-accounts.
Dosh partnered with Edition to support the business with overhauling their iOS and Android apps, bringing to life a suite of new features, and launching a revamped brand and website to market.
Deliverables
Marketing Website
Digital Product
KEY ACTIVITIES
Discovery & user research
Solution architecture
Product strategy and roadmapping
Wireframes
Website design
User-centred design
We undertook a comprehensive overhaul of the existing mobile app, integrating a range of customised solutions to ensure excellent performance on both iOS and Android platforms. Our process entailed a meticulous analysis of what has proven successful in the global market, coupled with user-centred research to ensure an exceptional experience.
Through extensive collaboration with the Dosh team, we meticulously honed the design to resonate effectively with their audience. This included a dedicated focus on refining spacing, typography, and colour systems, as well as creating animated assets and crafting new UI components. These efforts not only improved the user experience but also contributed to establishing a fresh visual identity for the brand.
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An evolved digital presence
In our effort to enhance Dosh’s visual identity, we worked diligently to align Dosh's brand and website with the updated mobile experience. We added a new set of colours and typography, all carefully chosen to seamlessly build upon Dosh's established brand system.
Additionally, we've introduced more thoughtful photography, aiming to authentically capture the essence of Dosh's values and target audience. These adjustments are all about providing a user experience that feels harmonious and approachable, in keeping with Dosh's brand principles.
