Yourcar —

Modernising the experience of buying a new vehicle

Overview

Despite over one million new vehicles selling in Australasia each year, the buying experience is outdated, uncomfortable, and time-consuming. After almost a decade in the industry, Yourcar's founder, Jack Harley, was frustrated with the lack of innovation.

Edition was approached to help reimagine the process of buying a new vehicle, give transparency to buyers with a more personalised experience, and just as importantly, empower passionate car dealers to sell more vehicles.

Industry

Automotive

Deliverables

Marketing Website

Digital Product

Brand Identity

KEY ACTIVITIES

Discovery & user research

Brand & visual identity

Solution architecture

Product strategy & roadmapping

Customer web application

Dealership web application

Website design

Impact

89%

Registered charitable organisations and schools.

> 40%

New Zealand’s new vehicle dealerships use Yourcar.

$10M+

Saved by Yourcar customers on the purchase price of a new vehicle.

Automating experience

Our goal was to design a functional, accessible, and trustworthy platform that allowed users to easily and confidently digest sales insights.

While we were mindful to base our designs off extensive research, we also had to keep things simple, beautiful, and enjoyable – setting the foundation for an established business venturing into its digital evolution.

“They made sure they understood the intricacies of the industry. We were in constant communication throughout the design process, it was highly collaborative.”

Sam Jenkins

Chief Product Officer

Empowering car dealerships

Yourcar needed to be as low-touch and unobtrusive as possible to ensure dealership adoption at scale. Consulting directly with dealers, we reimagined clunky sales spreadsheets and embedded this into a user-friendly interface. Now, vehicle offers can be shared and negotiated with genuinely interested buyers, and test drives scheduled, all without a single face-to-face consultation.

Designing a brand to suit

Understanding the important role a brand plays in any new business, Yourcar entrusted Edition with refining and evolving the existing logo, colour palette, fonts, and supporting marketing collateral.