Yourcar —

Modernising the experience of buying a new vehicle

Overview

Despite over one million new vehicles selling in Australasia each year, the buying experience is outdated, uncomfortable, and time-consuming. After almost a decade in the industry, Yourcar's founder, Jack Harley, was frustrated with the lack of innovation.

Edition was approached to help reimagine the process of buying a new vehicle, give transparency to buyers with a more personalised experience, and just as importantly, empower passionate car dealers to sell more vehicles.

Deliverables

Marketing Website
Digital Product
Brand Identity

KEY ACTIVITIES

Discovery & user research
Brand & visual identity
Solution architecture
Product strategy & roadmapping
Customer web application
Dealership web application
Website design
Marketing collateral

Impact

89%

Registered charitable organisations and schools.

> 40%

New Zealand’s new vehicle dealerships use Yourcar.

$10M+

Saved by Yourcar customers on the purchase price of a new vehicle.

Automating experience

Through customer interviews and roleplaying the experience, we gained invaluable insight into just how tired the current model was, and what aspects we could automate.

To our surprise, only 33% of those we spoke to said on-road costs were a major factor in their buying decision. The majority prioritised personalisation, convenience and an overall efficient experience.

"They made sure they understood the intricacies of the industry. We were in constant communication throughout the design process, it was highly collaborative."

Jack Harley

Founder at Yourcar

Empowering car dealerships

Yourcar needed to be as low-touch and unobtrusive as possible to ensure dealership adoption at scale. Consulting directly with dealers, we reimagined clunky sales spreadsheets and embedded this into a user-friendly interface. Now, vehicle offers can be shared and negotiated with genuinely interested buyers, and test drives scheduled, all without a single face-to-face consultation.

Designing a brand to suit

Understanding the important role a brand plays in any new business, Yourcar entrusted Edition with refining and evolving the existing logo, colour palette, fonts, and supporting marketing collateral.